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Over 1 Billionpeople are using the Story format every day across the web or social apps
Source: Forrester Research, June 2020
Chargeads allows brands to cutthroughthe clutter and communicate to audiences that are increasingly immune to traditional advertising formats.
Helping create a more intimate and immersive experience for your users
Bring an unprecedented level of creativecontrol to your content with a format purposely engineeredforthe visual age.
Amplify your content in-feed via Programmatic Display
Distribute your content programmatically with our unrivalled media capabilities and local expertise.
Distribute via Social or Native Sponsorships
Once published, Brand Stories are available via stand-alone URLs that you can share on Social or as landing page for your campaigns.
All the creative possibilities you've come to expect:
We accommodate design, production and media teams, all with a single point of contact. Reporting is available for in-depth analytics over every user interaction:
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The number of times a story has been loaded, whether in or out of view.
Total sum of all scene views, including views resulting from auto-advance.
Average Scene TIme
The average time spent on individual scenes. Every time a user changes a scene, we send a time e.g. 5 seconds, and it's the average of those. Auto-advance implies a maximum for this value. The timer is capped at 20 seconds, to prevent skewing the average when the page is left open, and there is no auto-advance.
The number of CTA taps that open a URL, call a phone number or open an email client.
The total number of Attachments that were opened in a story. Attachments are tracked separately to CTA actions, despite the buttons often looking similar.
How far (number of scenes) is reached into a story on average. This is calculated as: [(scene impressions / story impressions) / number of scenes] * 100.In the case of auto advance, it may not be due to user interaction.
Average Engaged Depth
The same as AVG Depth except excludes first scene impressions (excludes users who didn't interact with the story, unless the story auto-advances).This is calculated as: (((second scene impressions + impressions on >2nd scene) / second scene impressions) / number of scenes) * 100.
Interactions (engagement rate)
The number of users that interacted with the story (only the first interaction is counted for each story load). This could mean they went to the next scene, opened the share menu, or unmuted a video. It is generally fairly similar to the second scene impressions, since going to the next scene is the most common first interaction.
Interaction rate (IR)
Calculated as number of interactions / number of story views and shown as a percentage.