Oscar brings the refined simplicity that the ad industry expects, today. Engage with clean and responsive controls to create, optimize and deliver campaigns across all devices and into billions of RTB or Private Marketplace impressions.
Our stunningly intuitive dashboards help marketers spend more time building strategies rather than building endless stacks of ever-changing technologies.
Jack Marshall | January 8, 2014
Technology is revolutionizing the way online advertising is bought and sold, and so-called demand-side platforms have played a major part in driving that change. Here’s a primer — in as plain English as possible — on what DSPs are, and what they actually do:
I keep hearing about demand-side platforms. What are they?
A demand-side platform is a piece of software used to purchase advertising in an automated fashion. DSPs are most often used by advertisers and agencies to help them buy display, video, mobile and search ads.
OK. So why do they matter?
Historically digital ads were bought and sold by human ad buyers and salespeople, which are costly and unreliable. DSPs help make that process cheaper and more efficient by removing humans from parts of the process, as well as the need to negotiate ad rates and to manually fax ad insertion orders.
World’s leading companies are relying on Oscar.
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