This is Oscar.

The Demand
Side Platform

Discover Oscar - a bold new digital Demand Side Platform (DSP) that challenges the way Advertisers, Agencies and Publishers connect, across world's most dynamic trading infrastructure.

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Oscar brings the refined simplicity that the ad industry expects, today. Engage with clean and responsive controls to create, optimize and deliver campaigns across all devices and into billions of RTB or Private Marketplace impressions.

This is Oscar

Dynamic Re-targeting

Re-engage and monetize the traffic you’ve already invested in with intelligent tags.

Mobile Ready

Tap into world's fastest inventory pools and target down to devices or mobile carriers.

Integrated DMP

Segment your site data without the need of any external platform.


Access millions of RTB enabled video impressions from publishers like Youtube or Dailymotion.

Agency Game Changer

Enjoy the power and refined simplicity that Chargeads has put in industry's most flexible, full-stack programmatic platform.

Your 360° view on
usage and performance.

Understand what works and what doesn’t. Know what's running and who you're doing business with.

Native Advertising

Enjoy triple engagement and intent rates with advertising that becomes content.

Supply Side Platforms

World's leading publishers and over 6,000 global seller networks.

Private Marketplaces

Transact directly with premium publishers for top placements and inventory.

Radical Simplicity

Our stunningly intuitive dashboards help marketers spend more time building strategies rather than building endless stacks of ever-changing technologies.

This content was published on Digiday as part of the WTF seris and supported by Chargeads
Jack Marshall | January 8, 2014

Technology is revolutionizing the way online advertising is bought and sold, and so-called demand-side platforms have played a major part in driving that change. Here’s a primer — in as plain English as possible — on what DSPs are, and what they actually do:

I keep hearing about demand-side platforms. What are they?
A demand-side platform is a piece of software used to purchase advertising in an automated fashion. DSPs are most often used by advertisers and agencies to help them buy display, video, mobile and search ads.

OK. So why do they matter?
Historically digital ads were bought and sold by human ad buyers and salespeople, which are costly and unreliable. DSPs help make that process cheaper and more efficient by removing humans from parts of the process, as well as the need to negotiate ad rates and to manually fax ad insertion orders.

Read more on Digiday

World’s leading companies are relying on Oscar.

  • M&C Saatchi
  • British Airways
  • Mini
  • Old Mutual
  • Carat
  • Zenith Optimedia
  • Neo@Ogilvy
  • John Brown

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